Questionnaire

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School

University of Nairobi *

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Course

100

Subject

Communications

Date

Nov 24, 2024

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docx

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Uploaded by anayaharry86

Section A 1. What characteristics do buyers look for when purchasing products online? Have you ever shopped online before? Yes ☐ No ☐ 2. Approximately how many times have you shopped online in the past one month? I have not shopped ☐ 1-5 times ☐ 6-10 times ☐ 11-15 times ☐ More than 15 times ☐ Unsure ☐ 3. How does your online shopping work? I order and pay online then the product/service is delivered to me ☐ I order online then pay for the service/product after delivery ☐ I order online but I collect my product(s) at the store/vendor/supplier. ☐ All of the above options work for me ☐ Unsure ☐ 4. Have you ever paid for a product/service online before it was delivered? Yes ☐ No ☐ 5. Do you prefer paying before a product or a service is delivered or after you receive what you ordered?

I can pay online before I receive my product/service ☐ I cannot pay for a product or a service that has not been delivered ☐ I can make upfront payments or after the product is delivered ☐ I don’t know ☐ SECTION B In this section, choose the appropriate response that applies to you best. 1. How often do you shop online? Always ☐ Most of the time ☐ About half of the time ☐ Sometimes ☐ Never ☐ Unsure ☐ 2. Do you agree with the following statement? “Most online vendors/sellers/suppliers are honest and deliver a product that exactly matches what they display online. Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 3. “Trust is key in online business” To what extent do you agree with this statement? Strongly Agree ☐ Somewhat agree ☐

Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 4. Timely delivery will win my loyalty to a specific vendor . Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 5. After-sale services such as free delivery will attract me to a certain vendor/supplier/seller Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 6. I prefer a high-tech online shopping system where you can order, make payment, download tracking number, or request for a refund online. Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 7. I must have been to retail before buying their products online

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Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 8. True or False: Online shopping is cheaper and convenient . True ☐ False ☐ Not sure ☐ 9. I can shop online only if referred by a friend Strongly Agree ☐ Somewhat agree ☐ Neither agree nor disagree ☐ Somewhat disagree ☐ Strongly disagree ☐ 10. How would you describe the process of buying a product(s) online? Extremely easy ☐ Easy ☐ Somewhat easy ☐ Neither easy nor technical ☐ Somewhat technical ☐ Technical ☐ Extremely technical ☐

Questionnaire

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