HRPD-702-Mod 1 Topic 3 – External Trends Worksheet
Course Code:
HRPD-702
Course Name:
Contemporary Organizational Behaviour
Directions
Directions: Based on the materials in this topic, download the worksheet and capture your response(s) and then submit the completed document into the appropriate Module - Topic
eDropBox folder.
(301271905)
Word count no more than: 375
Provide your response(s) to: 1.
Identify one organization operating in Canada.
One organization operating in Canada is Tim Hortons, a popular fast-food restaurant chain
2.
List the external trends in each category of CREST/PEST/PESTEL.
External trends of each category:
a)
CREST:(Cultural, Regulatory, Environmental, Social, and Technological): - Cultural
: Changing consumer
tastes for better nutrition and sustainability. Regulatory
: Government guidelines concerning food safety, labour legislation, and the minimum wage. Environmental
: Increasing awareness and putting more emphasis on environmental sustainability and waste reduction. Social
: There is an increasing need for convenience and digitalization in the food business. Technological
: Developments in mobile ordering, internet delivery platforms, and automation.
b)
PEST (Political, Economic, Social, and Technological): - Political
: Updates in government policies and laws affecting the food business. Economic
: Fluctuations in the economy, inflation rates, and consumer buying habits. Social
: Changing demography, lifestyle choices, and cultural diversity. Technological
: The
incorporation of technology into operations, such as digital payment systems and data analytics.
c)
PESTEL (Political, Economic, Social, Technological, Environmental, and Legal): - Political:
Changes in trade agreements, taxation policy, and political stability. Economic
: The economic panorama, which includes growth, recession, inflation, and exchange rates. Social
: Changing consumer choices, health awareness, and social media influence. Technological
: Developments in automation, artificial intelligence, and digital marketing. Environmental
: Concentrate on sustainability, green power, and trash management. Legal
: Respect for food safety rules, labour laws, and intellectual property rights.
3.
Explain how the trends could impact this organization and what that organization would need to do as a result.
Impact on Tim Hortons and necessary actions: - Consumer preferences for better food options and sustainability may influence Tim Hortons' menu offers. To meet these trends, the organization would © 2020 CENTENNIALCOLLEGE.CA All rights reserved
. For student use only, handout for course HRPD-702 1
