Tesla Company Analysis

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University of Texas, Dallas *

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1030

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Business

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Feb 20, 2024

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pdf

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Uploaded by BrigadierFang7031

Tesla Company Analysis Strengths · A Top Employer Company · Most Valuable Automotive Company · Best in-class Electric Cars · Innovative Company W eaknesses · Manufacturing Complications · Lack of High Volume Production Opportunities · Sales expansion in untapped Market · Bringing battery production technology in-house · Market Confidence in Tesla Threats · Product Defects · Long term confidence · Customer Adaptation Strengths · Tesla as a company attracts talented and opportunistic job seekers. A company is only as good as its employees, and Teslas are attracted by its reviews by places like Forbes and the Wall Street Journal, with listings labeling it one of the most ideal places to work and Forbes placing it on the top 100 places to work list in 2021. · By market value, Tesla is the world’s most valuable automaker, and surpassed the top five automotive companies market cap. · Tesla sweeps the field when it comes to electric cars, and this the most well known name when it comes to renewable energy vehicles. For example, tesla models hold the top three spots when it comes to electric vehicle range.

· Tesla is known to the market as innovative and profitable, largely due to its success within competitive development. For example, the new electric semi truck and sports car. Weaknesses · Tesla has a very high standard and very innovative and unique ideas, but with that comes a risk for mechanical complications, especially pertaining to production. They have historically faced issues with related delays, using their model X as an example of consistent delays. · Their vehicles have never been able to produce at high volumes, and as they approach releasing new models are often faced with issues relating to production cost and resource issues such as space and expansion. Opportunities · Tesla has not tapped the asian market internationally, a market that is unsaturated when it comes to not only renewable energy, but automotive devices. Global expansion, in their case, can only be beneficial · In producing its own batteries, tesla would not only have a more reliable source of batteries, but would lower production cost and increase manufacture rate. · Their release of the tesla model three made cars more accessible by limiting some of the features and making it more price efficient. Still, this is an example of how they can hit an untapped market. Threats · As discussed with opportunities related to manufacturing batteries, tesla as a company is threatened by the complex engineering related to their vehicles that in the past has led to products having defects that are harmful to Teslas’ reliability. · Because of the manufacturing issues mentioned above, the image of the company and company morale could be threatened by the unassurance related to the company's long term sustainability and unstable reliability.

· Tesla is subject to people's willingness to adapt to a new product. Potential consumers could easily say, “I'm just not sure I'm ready to go electric,” which is certainly a threat to their market.

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