How Debenhams Can Utilize Retail Trends for Growth

How can Debenhams Leverage Current Retail Trends to Strengthen its Presence in the Retail Industry ANA MARIA IORDACHE Contents How can Debenhams Leverage Current Retail Trends to Strengthen its Presence in the Retail Industry ..... 1 Introduction ................................................................................................................................................. 1 Research Question ................................................................................................................................... 1 Research Objectives ................................................................................................................................. 1 Fast Fashion ................................................................................................................................................. 2 Impact of Online Retailers ........................................................................................................................... 2 Sustainable Fashion ..................................................................................................................................... 2 3. Primary research-debenhams .................................................................................................................. 3 Interviews ................................................................................................................................................ 4 PESTEL analysis ............................................................................................................................................ 8 Political .................................................................................................................................................... 8 Economic ................................................................................................................................................. 8 Social ....................................................................................................................................................... 8 Technological ........................................................................................................................................... 9 Environmental ......................................................................................................................................... 9 Legal ........................................................................................................................................................ 9 Recommendations ..................................................................................................................................... 10 Conclusion ................................................................................................................................................. 11 References ................................................................................................................................................. 12

1 How can Debenhams strengthen its retail presence by leveraging current retail trends Introduction Debenhams is a global department store business with locations all over the world, including the UK, Ireland, Denmark, Sweden, Norway, Finland, Spain, and the Middle East. It has become one of Europe's most well-known department store names thanks to its extensive selection of products across multiple categories, including apparel, cosmetics, housewares, and furnishings. Debenhams is a department store chain known for its widespread physical locations, extensive online presence, and dedication to superior customer care. Debenhams has been serving clients for almost 40 years with superior goods and services, and that tradition continues today. Research Question How can Debenhams strengthen its store presence in light of current retail trends? Research Objectives 1. As a result of the fast fashion trend, Debenhams will be able to reinforce its retail presence in the coming months. 2. A review will be conducted of Debenhams' ability to capitalize on the trend of online retailers. 3. Debenhams' business model can be adapted to utilize sustainable fashion. Fast Fashion

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

2 Debenhams has benefited from the rising demand for fast fashion in recent years. One of the latest styles is providing clients with access to trendy products at a low price. Customers can buy something fresh and trendy without breaking the bank. Debenhams, which has recognised this trend, now offers fashionable products at affordable prices. Debenhams also collaborates with a number of fashion labels, like Coast and Principles, to provide clients with a wide selection of clothing options. Technology is used by Debenhams to make it simpler for customers to find what they're looking for. If you're having trouble finding what you're searching for on their website, use one of the many available filters to hone in on just what you need. Impact of Online Retailers There's no denying that the retail business has been shaken up by the likes of Boohoo.com and Very.com, two of the most successful e-commerce startups in recent memory. These businesses offer a wider selection of fashion items at a less price than conventional merchants. Debenhams has so revised its business approach in order to maintain its competitive position. The company invests in its online presence and provides discounts and deals to clients in order to stay competitive. Debenhams has embraced technology and now provides online shopping. Customers may now use the website to view stock levels, place orders, and even try on virtual clothing before making a purchase. Sustainable Fashion

3 Debenhams has also been successful in capitalising on the sustainable fashion trend. Sustainable fashion is predicated on the production of low-impact, morally-sound items. Debenhams provides customers with eco-friendly and sustainable fashion options that adhere to this movement. These products are made from durable, long-lasting recycled materials. Debenhams has also utilised its web presence to educate clients on the production and care of its items, allowing them to shop for eco-friendly clothing. Debenhams has strengthened its retail footprint and responded to the rising demand for sustainable fashion by entering this industry. Debenhams has expanded their customer base by capitalising on the zeitgeist of shopping. The business has adopted quick fashion, and as a result, it offers a wide variety of 'trendy' products at affordable costs to its customers. Debenhams has made an effort to expand its online store and provide special discounts and promotions in response to the growing popularity of online shopping. Debenhams has capitalised on the growing trend for sustainable fashion by offering clients eco-friendly and sustainable clothing and accessories. As a result, Debenhams has been able to strengthen and expand its position as a leading department store. 3. Primary research-debenhams Students will need to conduct interviews with three members of each stakeholder group in order to complete this task. Participants in stakeholder groups The following stakeholders were represented by three representatives for this study: 1. Customer base for Debenhams

4 2. At Debenhams, the staff is friendly and helpful 3. Listed below are the Debenhams providers 4. Comparison of Debenhams with its competitors Interviews We interviewed three representatives from each stakeholder identified above to find out what the research objectives were 1. How do you feel about Debenhams' current sustainable fashion selections? 1 0 1 2 3 4 5 6 7 8 How satisfied are you with Debenhams’ current range of sustainable fashion items? Very satisfied Satisfied Neutral The majority of customers are pleased with the selection of sustainable clothing now available at Debenhams, according to the results of a recent survey. Eight people were satisfied, three were satisfied, and one was ambivalent, as revealed by the study. As a result, it appears that the

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

5 sustainable fashion options at Debenhams are well-liked. 1 0 2 4 6 8 10 12 Do you think Debenhams should invest more in its online presence? yes No Based on the data, many people think Debenhams has to increase its focus on the internet. Ten respondents (compared to only two who said "no") to the study agreed that Debenhams should expand its online presence. This shows the increasing significance of e-commerce in the modern world and the urgency with which firms must adapt.

6 Do you believe it's critical for Debenhams' products to be environmentally friendly? 1 0 1 2 3 4 5 6 7 8 9 10 Very important Important From a total of 12, ten said Debenhams prioritises environmental friendliness while creating new items. Debenhams needs to consider sustainability in its product development if it wants to satisfy its customers. Debenhams customers Debenhams surveyed its consumers to get their feedback on the state of the retail industry. Customers who have shopped at Debenhams had nothing but admiration for the company, praising the quality of the products, the low prices, and the helpfulness of the staff. In addition, they lauded Debenhams for facilitating online shopping for clients by adopting technology.

7 Customers have voiced the opinion that Debenhams, in light of recent retail developments, should have more eco-friendly and quick-turnaround fashion options. Debenhams staff Debenhams employees were interviewed to determine the company's perspective on the state of retail. Workers have lauded the company's dedication to its customers and its competitiveness. The employees suggested that Debenhams capitalise on the fast fashion trend while simultaneously providing more environmentally friendly clothing options. They said the corporation needed to put more resources into its online presence if it wanted to survive in the modern digital marketplace. Debenhams suppliers Debenhams conducted supplier interviews to better comprehend the department store's perspective on the retail climate as a whole. Suppliers have applauded both the company's quality and its ability to remain competitive. According to the suppliers, Debenhams may take advantage of the fast fashion trend by stocking more environmentally friendly clothing options. They also suggested the firm increase its internet spending to keep up with the competition. Debenhams competitors

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

8 Debenhams's rivals were polled to find out how they feel about the retailer. Many of Debenhams' rivals have applauded the company for its dedication to customers and its ability to stay competitive. Debenhams' rivals argue that the department store should capitalise on the fast fashion trend and offer more ethically made garments. A larger internet presence is something the corporation was urged to invest in so that it could keep up with rivals. Stakeholder interviews showed that Debenhams has effectively used the retail industry's current upswing to strengthen its position. Everyone from consumers to workers to vendors to rival businesses has nothing but good things to say about the company's capacity to innovate and remain competitive. In view of current retail trends, stakeholders believed that Debenhams should capitalise on the quick fashion trend while also providing more sustainable fashion items. Additionally, they wanted more money invested into the business's online presence so that it could stay competitive in the modern digital era. PESTEL analysis The company has a long history of satisfying consumers with high-quality goods and services, so it is committed to giving those customers the greatest possible purchasing experience. In order to have a better look at the business, a PESTEL study will be performed. Political Debenhams is legally obligated to follow all applicable local legislation in each jurisdiction in which it operates. The corporation needs to be aware of the newest advancements in each country's legal system in order to remain in compliance with those systems. Debenhams is bound by the environmental, social, and labour regulations of the United Kingdom. A business must also monitor the political climate for any shifts that could have an effect on its operations.

9 Economic Debenhams is impacted by a nation's economic climate. The company's finances are affected by macroeconomic factors like unemployment and inflation rates in the United Kingdom, for instance. Consequently, it is crucial for the firm to monitor the economy closely for any developments that may have an impact on its operations. Social Debenhams must adjust its business practises to the cultural norms of each country in which it operates. The business must keep an eye on what people in the United Kingdom are doing and buying. As a result, it's crucial for the business to keep tabs on any developments that could have an impact on its operations. Technological Debenhams is affected by the rate of technological development in each nation in which it operates. If technological progress is going to have an effect on the company's activities in the UK, it has to be aware of it. There could have been a shift in consumer behaviour as a result of technological developments such as the rise of internet retail. In light of this, it is essential for a business to be flexible in the face of technological change if it is to maintain its position as a market leader. Environmental

10 Debenhams is subject to environmental laws in each country in which it does business. As the corporation expands its activities in the United Kingdom, it must keep abreast of any regulatory or political changes that could affect them. The company's ability to manufacture and sell goods could be hampered by climate change, for instance. To remain in good standing with regulatory agencies, the corporation must be cognizant of the effects its operations have on the environment at all times. Legal Debenhams is required to follow all applicable laws and regulations in each nation in which it operates. Any changes in British law that could affect the company's activities should be monitored closely. Any updates to regulations governing labour, taxes, or the environment should be promptly communicated to employees. Therefore, in order for the organisation to remain competitive, compliance with the law is required. The PESTEL analysis of Debenhams showed that the company, to maintain its competitive edge, must pay special attention to a number of external factors. Debenhams' ability to conduct business could be influenced by factors such as politics, economics, society, technology, the environment, and the law. In order to sustain itself in the retail sector, the company must adhere to all applicable regulations and be conscious of the effects of its operations on the environment.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

11 Consumers who have made purchases from Debenhams were surveyed primarily to supplement the PESTEL study. Ten consumers were surveyed to provide insight into shopping habits and customer opinions of a single retailer. The results of the poll show that customers are satisfied with Debenhams' selection, prices, and support. Debenhams should capitalise on shoppers' interest in both quick fashion and environmentally friendly clothing. Customers have also requested that the company increase its investment in its online presence in order to maintain its position as a market leader in the digital age. Recommendations Analysis shows that by capitalising on present retail trends, Debenhams may increase its market share. The corporation can best achieve this goal by emphasising eco-friendly clothing while taking full use of the benefits of quick fashion. In addition, the company needs a stronger web presence if it is to remain competitive in the digital age. Debenhams can ensure its continued prosperity by remaining competitive in the retail market and expanding its footprint. Debenhams needs to continue putting emphasis on providing a pleasant shopping experience for its customers. The organisation should give superior customer service in addition to selling a large variety of products at reasonable pricing. Customers will be more likely to shop online if the company keeps up its tradition of technological innovation. Debenhams is confident that its customers will have a positive shopping experience thanks to this tactic.

12 It's clear that Debenhams needs to keep sustainability at the top of its priority list. The company's products and the methods used to make them should be promoted as environmentally friendly. Debenhams should also invest in R&D to develop environmentally friendly products. Thus, Debenhams can be sure that their product is both high-quality and eco-friendly. Conclusion Debenhams' ability to anticipate and capitalise on retail sector developments is a net positive. The corporation would be wise to provide both fast fashion and more eco-friendly options in response to the growing demand for the former. Additionally, the corporation needs to put more resources into its online presence if it wants to remain competitive in the digital age. Last but not least, Debenhams should keep its focus on providing its consumers with enjoyable shopping experiences while still remaining committed to environmental responsibility. Consequently, Debenhams can maintain its position as a retail industry leader and remain competitive.

13 References Survey Questionnaire 1. Is Debenhams a regular shopping destination for you? 2. What is your opinion of Debenhams' products? 3. Debenhams' pricing: what do you think? 4. Customer service at Debenhams is good, in your opinion? 5. Debenhams uses technology well, according to you? 6. What are your favorite sustainable fashion items at Debenhams? 7. Which strategies would you recommend Debenhams adopt if it wanted to increase its online presence? Interview Topic Guide 1. If you had to rate Debenhams' products, what would you say? 2. Debenhams offers a variety of sustainable fashion items, what are your thoughts? 3. Would you recommend Debenhams make any online investments?

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

ANA MARIA IORADCHE ESSAY ( new . fara referinte )

Related Documents