Factors Influencing Helping Behavior

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University of Memphis *

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Jan 9, 2024

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Factors Influencing Helping Behavior: An In-Depth Analysis Ricci L Dyson College of Humanities and Social Sciences, Grand Canyon University PSY-530: Social and Cultural Psychology Dr. Barbara Chappell October 25, 2023
Introduction Helping behavior, a crucial aspect of human social interaction, is shaped by various psychological, physiological, and sociocultural factors. This essay explores the intricate dynamics of helping behavior by examining the influences of diffusion of responsibility, pluralistic ignorance, victim effects, dispositional effects, and neural mechanisms. Additionally, it discusses how social and cultural pressures can further modulate one's propensity to assist others. Drawing upon both classic and contemporary research, this discussion aims to elucidate the multifaceted nature of helping behavior. Diffusion of Responsibility Diffusion of responsibility is a psychological concept that states that the more witnesses there are to an emergency, the less likely victims are to receive assistance. This is because each bystander believes that someone else will take responsibility for assisting them (Branscombe & Baron, 2016). This effect can significantly impact helping behavior, as the presence of others often dilutes one's perceived duty to assist in each situation. For instance, in the famous case of Kitty Genovese, numerous bystanders failed to intervene in her murder, with each assuming if someone else would help (Darley & Latané, 1968). This classic example underscores how diffusion of responsibility can lead to a lack of timely aid, especially in emergencies. Pluralistic Ignorance Pluralistic ignorance occurs when we collectively misunderstand the views of others and mistakenly believe that others have different attitudes than us (Branscombe & Baron, 2016). In the context of helping behavior, pluralistic ignorance can manifest when people are unsure about how to act due to ambiguous social cues or norms. They may refrain from helping, mistakenly thinking that others are also disinclined to assist, creating a collective inaction. For instance, if a
group of bystanders observes a distressing situation but none act, it may be due to a shared belief that nobody else is concerned or willing to help (Fischer et al., 2011). In such cases, individuals may follow the perceived group norm, thereby inhibiting helping behavior. Victim Effects The characteristics and behavior of the potential victim play a pivotal role in influencing helping behavior. People are more likely to assist individuals they perceive as innocent or deserving of help. The victim's and helper's races may have a role, with black victims less likely to receive assistance from white spectators, especially if they have a high level of aversive racism (Kunstman & Plant, 2009). Empathy, a key factor in determining one's willingness to help, is often triggered by the victim's appearance and actions. For instance, a crying child or an injured person is more likely to elicit help than an adult who appears aggressive or intoxicated. The appearance of vulnerability and harm significantly influences the decision to intervene and assist (Penner, Dovidio, Piliavin, & Schroeder, 2005). Dispositional Effects Dispositional factors refer to an individual's inherent personality traits and characteristics, which can affect their likelihood to engage in helping behavior. Research has shown that dispositional variables, such as the Big Five personality traits, play a significant role in shaping prosocial actions (Graziano, Habashi, Sheese, & Tobin, 2007). For instance, individuals with high levels of agreeableness are more likely to engage in altruistic behaviors, as this personality trait is associated with empathy, cooperation, and a desire to maintain positive social relationships. On the other hand, individuals with lower agreeableness scores may be less inclined to help due to lower empathy levels and a reduced focus on social harmony (Graziano et
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al., 2007). Dispositional effects interact with situational factors, contributing to the complex interplay of individual characteristics and situational context in influencing helping behavior. Neural Mechanisms Neuroscientific research has uncovered the underlying neural mechanisms that influence helping behavior. Brain regions associated with empathy, altruism, and decision-making processes are integral to understanding why people help or do not help in various situations. The ventral striatum, a part of the brain's reward system, and the prefrontal cortex are particularly important in processing the positive feelings associated with helping others. Activation in these regions reinforces helping behavior by providing emotional rewards for assisting others. On the contrary, disruptions in these neural mechanisms, as seen in individuals with certain brain injuries or psychiatric disorders, may lead to reduced helping behavior (Marsh, Stoycos, Brethel- Haurwitz, Robinson, & VanMeter, 2014). Social and Cultural Pressures Helping behavior is profoundly influenced by social and cultural pressures. Societal norms, values, and expectations shape how individuals perceive and respond to situations where help may be needed. Different cultures may have varying norms regarding the extent of assistance that should be provided, which in turn affects people's reactions in cross-cultural contexts. Collectivist cultures often prioritize group harmony and cooperation, promoting helping behavior within the community. In contrast, individualistic cultures may prioritize personal autonomy and self-reliance, which may influence the threshold for offering help (Hudson & Bruckman, 2004). Media and public discourse further contribute to the formation of societal attitudes toward helping behavior. Campaigns and stories that highlight acts of kindness and generosity
can inspire people to be more helpful. In contrast, sensationalized crime stories or negative portrayals of social issues can foster fear and distrust, potentially reducing the likelihood of helping strangers. Thus, media and public narratives can significantly influence societal values and attitudes, consequently impacting helping behavior (Hudson & Bruckman, 2004). Conclusion Helping behavior is a multifaceted phenomenon influenced by a range of psychological, physiological, and sociocultural factors. Diffusion of responsibility, pluralistic ignorance, victim effects, dispositional effects, and neural mechanisms collectively play a role in determining whether individuals will help others. Additionally, social, and cultural pressures further shape these influences, molding the societal values and norms that guide helping behavior. Understanding the intricate dynamics of these factors is essential for fostering a more compassionate and empathetic society, where individuals are more inclined to help those in need.
Reference Branscombe, N. R., & Baron, R. A. (2016). Social psychology. Pearson Education. Darley, J. M., & Latane, B. (1968). Bystander intervention in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 8(4, Pt.1), 377–383. https://doi.org/10.1037/h0025589 Fischer, P., Krueger, J. I., Greitemeyer, T., Vogrincic, C., Kastenmüller, A., Frey, D., Heene, M., Wicher, M., & Kainbacher, M. (2011). The bystander-effect: a meta-analytic review on bystander intervention in dangerous and non-dangerous emergencies. Psychological bulletin, 137(4), 517–537. https://doi.org/10.1037/a0023304 Graziano, W. G., Habashi, M. M., Sheese, B. E., & Tobin, R. M. (2007). Agreeableness, empathy, and helping: a person x situation perspective. Journal of personality and social psychology, 93(4), 583–599. https://doi.org/10.1037/0022-3514.93.4.583 Hudson, J. M., & Bruckman, A. S. (2004, April 1). The Bystander Effect: A Lens for Understanding Patterns of Participation. Journal of the Learning Sciences , 13 (2), 165– 195. https://doi.org/10.1207/s15327809jls1302_2 Kunstman, J. W., & Plant, E. A. (2009). Racing to help: Racial bias in high emergency helping situations. Journal of Personality and Social Psychology, 95, 1499–1510. Marsh, A. A., Stoycos, S. A., Brethel-Haurwitz, K. M., Robinson, P., VanMeter, J. W., & Cardinale, E. M. (2014). Neural and cognitive characteristics of extraordinary altruists. Proceedings of the National Academy of Sciences of the United States of America, 111(42), 15036–15041. https://doi.org/10.1073/pnas.1408440111
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Penner, L. A., Dovidio, J. F., Piliavin, J. A., & Schroeder, D. A. (2005). Prosocial behavior: multilevel perspectives. Annual review of psychology, 56, 365–392. https://doi.org/10.1146/annurev.psych.56.091103.070141